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"Model A" Car Henry Ford began selling the "Model A" auto for $850. His goal was to manufacture reliable cars at a price all could afford. His mass production methods would soon change the automobile industry, and eventually the world. The automobile was destined to change the shape of America. In 1902, Henry Ford built a race car called the "999," which set a new speed record at 70 miles per hour. He went on in 1903 to begin production of the "Model A." In 1908 the "Model T" line was begun; it was sold for $845. By improving its production method, Ford was able to drop the price of the auto to $290. By 1927, Ford had sold 15 million cars.